An Instagram carousel is a post format that allows users to share up to 10 images or videos in a single, swipeable post. Viewers can swipe left or rig
Threads is a new social media platform that was launched by Meta (formerly Facebook) on July 5, 2023. The app is designed for sharing short snippets
Instagram Insights, the in-app reporting feature, provides valuable performance data to anyone with an Instagram Business account. While it may not of
Social media market research has emerged as a valuable tool for extracting real-time consumer insights, enabling organizations to make informed
The first step to marketing on Pinterest is to brand your profile. Make sure you have a business Pinterest account, not a personal one. This will give
July 19, 2023
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June 22, 2023
Twitter is a powerful platform for brands to connect with their customers, share their stories, and promote their products. But with over 368 million
June 27, 2023
AI is transforming digital marketing strategies and enhancing customer experiences. From data analysis and personalization to content creation and
While Facebook Pages have long been the go-to choice for businesses, Facebook Groups have emerged as a powerful alternative providing unique advantage
July 12, 2023
Adhering to these policies is crucial to avoid restrictions and suspensions that can potentially hinder an organization's online presence & reputation
June 13, 2023
Quora, a popular question-and-answer platform, has emerged as a valuable marketing tool that offers a unique opportunity for businesses to engage with
Begin by assessing your current online reputation. Perform a thorough audit to identify how your brand is perceived across social media platforms.
May 23, 2023
KPIs are essential numbers that indicate whether a strategy is effective and aligned with business goals. While metrics alone may not tell the
Hyperlocal social media marketing refers to the practice of targeting a specific local area or community with tailored marketing efforts on social
Social mediamarketing refers to the practice of promoting products, services, or brands onsocial media platforms to connect with and engage a target a
May 17, 2023
Unlocking the power of social media marketing requires a comprehensive approach that encompasses goal setting, audience understanding, engaging conten
May 4, 2023
Humor is subjective, so it's important to know your audience and what they find funny. This will help you create content that resonates with them
April 11, 2023
Personalize content and marketing. Brands can customize their content based on their audience profiles from the collected and analyzed data.
June 6, 2022
Promotional emails can be used when launching a new product or when trying to make more sales on the existing stock
May 20, 2022
An ideal length for a high-ranking blog post on SERPs should be between 1500 to around 2500 words. Other factors include niche, industry and subject
Brand voice can be described as your brand identity or personality. It is the unique way that you present your brand to the world. For instance, if
March 25, 2022
An SEO report is a document that outlines the current SEO state of a website. It should include details on the website’s current ranking for chosen
April 14, 2022
A digital strategy is a comprehensive plan that covers all aspectsof your online presence. It includes your website, social media, emailmarketing, and
February 4, 2022
Website optimization is the process of analyzing website performance and identifying website pain points. It can be applied to any website, including
January 5, 2022
Website performance reporting is a necessary part of any online marketing strategy and can make or break your business. Web site performance reporting
Google Reviews are a major component of your online reputation. They are a great way to get your business noticed.
December 10, 2021
A Brand audit is a report that provides an in-depth analysis of the strengths, weaknesses, opportunities and threats (SWOT) for your brand. Brand audi
November 29, 2021
Facebook Messenger is a messaging app developed by Facebook. It was launched in 2008 as a Facebook Chat. However, it was later designed to be a stand-
October 27, 2021
Google My Business (GMB) is a service provided by Google that allows local businesses to manage their online presence with the search engine giant
It is a social media platform used for messaging and content sharing. WeChat has a wallet or payment function that allows users to transacton the plat
October 22, 2021
WhatsApp is a reliable messaging that was launched in 2009. The App is currently owned by Facebook since 2014. WhatsApp has also undergone a series of
Instagram is one of the fastest growing social media platforms with more than one billion active users every month. The platform has more than 140 mil
February 15, 2022
Create a new campaign in google ads. After uploading your video, go to Google ads account and choose the type of campaign from the available options
October 15, 2021
A blog post is a piece of content published on your blog. These posts should be about topics that are relevant to the themes and interests ofyour busi
November 8, 2021
Online reputation management is the process of monitoring and modifying your company's online presence. Online reviews, social media posts and article
Social media is a powerful tool for businesses, but it can also bea source of stress and anxiety. It's important to know how to use social mediaeffect
February 14, 2022
Digital strategy is the process of using digital technologies to achieve abusiness's goals (Centric Digital, 2021). It includes analyzing how customer
SEO is the process of encouraging your website to rank higher in search engines so that you can show up on top of search
June 9, 2022
Digital Ads are a digital marketing technique that uses digital channels to promote products and services. Digital ads can be delivered through email,
A digital audit is an in-depth, customized assessment of your web and mobile experience that helps you understand how best to use different channels.
Facebook is the most popular social media platform around the world. It is estimated that this platform has 2.85 billion active users every month.
A landing page is created to increase chances of your marketing campaign’s success, the first thing to do before its creation
June 27, 2022
Posting on Facebook through 3rd party apps is not punished, studies even show that these posts perform on average, 22.61% better than organic posts.
Branding is what helps your business create and maintain a connection with customers. It’s the way to create a specific and permanent image
Ensure to choose a username that reflects your business or your own name in some platforms. For instance, you can use
Having a website address added to your social media profile makes your business look more credible. In fact, all social media profiles on the bio
Latest statistics show that 9 in 10 internet users globally use social media each month. his is a good indicator that there is so much potential
Consumers are more likely to trust an endorsement from an average person because the content experience is authentic at this level.
Whereas uploading quality and videos that are relevant to your brand is crucial, you should know that just uploading images and videos is not enough
Building a beautiful website is very important in ensuring the success of your brand. However, this is only halfway the road to get more traffic and
June 28, 2022
7%of people stated that they would want to see more video content from brands. In 2020, 94% of marketers specified that use of videos helped them
A social media lead refers to information shared by a user that can be used to follow up with them.
According to a research done by Twitter partnering with Research Now, 93.3% of people who follow medium-sized business SMB plan to purchase from them.
Chris Messina is a social technology expert and from the IRC idea of separating groups, helped in creating the seven character sign that we use today
Social listening is a means for you to know more about your competitors, your product, and discover potential leads.
Make the first message relatable to your leads by mentioning information that is pertinent to their needs, then reinforce the selling component.
A total of 54% consumers made it clear that they want to see video content more than email, image, blogs, and pdf documents from brands.
(GDPR) refers to a regulation that requires businesses to protect the personal data and privacy of EU citizens. So, any company or brand that collects
Coral Springs or City of Coral Springs is a city in Broward County, Florida. In 2019, Coral Springs had a total population of 133,759.
What Is Content Amplification? Content amplification is the process of using paid, owned, and earned media to help your content reach a wider audience
Any time you are developing a plan, ensure to include a strategy for metrics that ought to be measured and the tools you need to do that.
Demographics on social media use shows that around 7 out of ten people in America use social media to connect with one another, engage with news conte
Instagram users can share content by uploading it to their profile grid, however, they can also create stories, which is a feature that shows photos a
Social listening is the process of monitoring social media platforms for mentions of your product, service, brand and competitors. It is one of the
Defining your buyer persona is very important when running Facebook Ads. By first identifying your audience or buyer
Currently, Facebook is the most popular social media platform globally with more than 2.6 billion monthly active users MAUs (Clement, 2020). Thus, it
Brand consistency is the act of ensuring that your brand is always creating uniform material and messages across the internet. When you use one logo,
Community management is the method of building a genuine community among a business’s customers, employees, and partners through a number of
Each social media platform has its own logo, with its own colors, colors of which nobody can change, unless an official change happens,
C180 is a full-service digital marketing, social media, and strategy agency. We are a team of tech-savvy gurus, experts, and PhDs with over 20 years
Sharing Economies are the gig, collaborative, or peer-to-peer activities of acquiring, providing, and sharing access to goods and services
Discussion sites are online forums, message boards, or an internet-based group community where you can start a discussion
Community blogs are predominantly content sharing websites where many authors, journalists, or users can post entries
Image Sharing Sites: Usually known as free image hosting and sharing service. The sites offer integration solutions for uploading images to forums.
A Social Review Site is a website on which reviews can be posted about people, businesses, products, or services. They are sometimes a feature
Facebook – 2.23 billion monthly active users. YouTube – 1.9 billion monthly active users. WhatsApp – 1.5 billion monthly active users.
Since Instagram stories only appear for 24 hours and then disappear, most brands may see no point in creating them. However, numbers don’t lie.
Web hosting refers to the business of hosting a website for an organization or individual. To be among the best, the Webhosting provider must be...
Having an active social media account is one thing, and getting your B2B social posts to convert is another. We have generated some tips to help...
Hulu is an American subscription streaming service that provides live and on-demand TV shows and movies. OTT stands for over-the-top...
First, we get to understand what TikTok is or what it’s all about. TikTok is a Chinese-owned social media platform for sharing videos. TikTok allow...
Dynamic Ads on Facebook seem to be same as the single image ads or the carousel ads, but there is more to it...
Generally, copy content need a perfect structure including an image, heading/title, subheading, and body text. However, that’s not all this...
Google Shopping Campaigns are always a win for eCommerce companies. It is also not burdensome since whenever you run a Google Shopping Campaign...
Engagement denotes the way the public relates with content shared on social networking sites. Increasing engagement is not easy but by taking the...
Social media engagement is the measurement of public likes, comments, and shares. Most people understand what social media engagement means...
Hootsuite is an all-in-one platform for social media management. Hootsuite helps you in management of multiple platforms by bringing them into...
Coming up with a working digital marketing strategy can be challenging. It could take more time than expected as you try to address all factors...
Every business needs to use at least one keyword search tool. According to Patel, keyword is online marketing's blueprint and helps drive every...
In the digital era, social media has turned out to be a very resourceful tool in business. Social media enables small, and large enterprises reach...
In 2020, the way people work has changed immensely. Working from home was a thing for just a few, but in the last few months, more people have been...
LinkedIn is currently the best platform for generating business to business B2B leads compared to other platforms. As the use of technology becomes...
The last few months have been tough for everyone across the globe. Covid-19 has really impacted our lives, and it seems like it’s not over yet...
To win in the digital era, you need to be updated on the latest social media marketing trends. What worked in your 2019 social media marketing...
In the current digital era, it is very likely for brands and marketers to choose the only advertising tool they know and one that has many users...