How to Use Social Data Analytics to Inform Your Marketing Strategy

Personalize content and marketing. Brands can customize their content based on their audience profiles from the collected and analyzed data.

20 Newsletter Content Ideas to Consider When You’re out Of Topics

Promotional emails can be used when launching a new product or when trying to make more sales on the existing stock

How Long Should A Blog Post Be? A Summary of Views from SEO Experts

An ideal length for a high-ranking blog post on SERPs should be between 1500 to around 2500 words. Other factors include niche, industry and subject

5 Tips for Getting the Right Tone for Your Audience

Brand voice can be described as your brand identity or personality. It is the unique way that you present your brand to the world. For instance, if

What Should An SEO Report Include?

An SEO report is a document that outlines the current SEO state of a website. It should include details on the website’s current ranking for chosen

10 Reasons Why You Need a Digital Strategy

A digital strategy is a comprehensive plan that covers all aspectsof your online presence. It includes your website, social media, emailmarketing, and

What Makes a Website Optimized? - TOP 6 Website Optimization Strategies

Website optimization is the process of analyzing website performance and identifying website pain points. It can be applied to any website, including

Your Site and How It Works: Website Performance Reporting

Website performance reporting is a necessary part of any online marketing strategy and can make or break your business. Web site performance reporting

How to Get Reviews on Google: The Ultimate Guide

Google Reviews are a major component of your online reputation. They are a great way to get your business noticed.

Brand Audit Best Practices: A Step-By-Step Guide to Conducting a Brand Audit

A Brand audit is a report that provides an in-depth analysis of the strengths, weaknesses, opportunities and threats (SWOT) for your brand. Brand audi

How is Facebook Messenger Used in Branding?

Facebook Messenger is a messaging app developed by Facebook. It was launched in 2008 as a Facebook Chat. However, it was later designed to be a stand-

8 Steps to Completely Optimize Your Google My Business Listing to Rank Higher in Local Search 

Google My Business (GMB) is a service provided by Google that allows local businesses to manage their online presence with the search engine giant

What is WeChat?

It is a social media platform used for messaging and content sharing. WeChat has a wallet or payment function that allows users to transacton the plat

How Is WhatsApp Used in Business?

WhatsApp is a reliable messaging that was launched in 2009. The App is currently owned by Facebook since 2014. WhatsApp has also undergone a series of

How Is Branding Done on Instagram

Instagram is one of the fastest growing social media platforms with more than one billion active users every month. The platform has more than 140 mil

How YouTube is used For Branding

Create a new campaign in google ads. After uploading your video, go to Google ads account and choose the type of campaign from the available options

Blog content

A blog post is a piece of content published on your blog. These posts should be about topics that are relevant to the themes and interests ofyour busi

Reputation management

Online reputation management is the process of monitoring and modifying your company's online presence. Online reviews, social media posts and article

Social media posting

Social media is a powerful tool for businesses, but it can also bea source of stress and anxiety. It's important to know how to use social mediaeffect

Digital strategy plan

Digital strategy is the process of using digital technologies to achieve abusiness's goals (Centric Digital, 2021). It includes analyzing how customer

Website Optimization (SEO) Benefits

SEO is the process of encouraging your website to rank higher in search engines so that you can show up on top of search

Digital ads

Digital Ads are a digital marketing technique that uses digital channels to promote products and services. Digital ads can be delivered through email,

Digital audit

A digital audit is an in-depth, customized assessment of your web and mobile experience that helps you understand how best to use different channels.

How to Create an Ad on Facebook: Step by Step Guide

Facebook is the most popular social media platform around the world. It is estimated that this platform has 2.85 billion active users every month.

Where Do You Begin When Building Landing Pages?

A landing page is created to increase chances of your marketing campaign’s success, the first thing to do before its creation

Will Facebook Punish You for Using 3rd Party Scheduling Apps?

Posting on Facebook through 3rd party apps is not punished, studies even show that these posts perform on average, 22.61% better than organic posts.

Why Your Brand Needs Consistent Branding Across Platforms?

Branding is what helps your business create and maintain a connection with customers. It’s the way to create a specific and permanent image

How To Create A Winning Social Media Profile?

Ensure to choose a username that reflects your business or your own name in some platforms. For instance, you can use

‍5 Reasons Why Every Business Needs a Website

Having a website address added to your social media profile makes your business look more credible. In fact, all social media profiles on the bio

Why Your Businesses Should Use Social Media?

Latest statistics show that 9 in 10 internet users globally use social media each month. his is a good indicator that there is so much potential

How to Get More Brand Value from Influencer Marketing

Consumers are more likely to trust an endorsement from an average person because the content experience is authentic at this level.

Instagram Best Practices To Build Your Audience

Whereas uploading quality and videos that are relevant to your brand is crucial, you should know that just uploading images and videos is not enough

Simple Ways To Drive Traffic To Your New Website

Building a beautiful website is very important in ensuring the success of your brand. However, this is only halfway the road to get more traffic and

Statistics Video Marketers Should Not Ignore in 2021

7%of people stated that they would want to see more video content from brands. In 2020, 94% of marketers specified that use of videos helped them

How To Generate More Leads On Social Media

A social media lead refers to information shared by a user that can be used to follow up with them.

How To Schedule Tweets And Drive Engagement

According to a research done by Twitter partnering with Research Now, 93.3% of people who follow medium-sized business SMB plan to purchase from them.

How to Monitor Hashtag Performance

Chris Messina is a social technology expert and from the IRC idea of separating groups, helped in creating the seven character sign that we use today

How to Build A Stronger Business With Social Listening

Social listening is a means for you to know more about your competitors, your product, and discover potential leads.

Different Types of Marketing Emails

Make the first message relatable to your leads by mentioning information that is pertinent to their needs, then reinforce the selling component.

What Is Video Marketing And Why You Should Use It In 2021

A total of 54% consumers made it clear that they want to see video content more than email, image, blogs, and pdf documents from brands.

15 Tips on How to Grow Your Live Streams

GDPR Compliance Questions You Should Answer

(GDPR) refers to a regulation that requires businesses to protect the personal data and privacy of EU citizens. So, any company or brand that collects

The City of Coral Springs

Coral Springs or City of Coral Springs is a city in Broward County, Florida. In 2019, Coral Springs had a total population of 133,759.

Content Amplification for Growth

What Is Content Amplification? Content amplification is the process of using paid, owned, and earned media to help your content reach a wider audience

Most Important SEO Tips You Need to Know

Any time you are developing a plan, ensure to include a strategy for metrics that ought to be measured and the tools you need to do that.

10 Effective Social Media Tactics

Demographics on social media use shows that around 7 out of ten people in America use social media to connect with one another, engage with news conte

Ways to Make Money on Pinterest

6 Signs Your Brand Needs A Social Media Management Agency

How to use Instagram stories to stay in touch with your customers.

Instagram users can share content by uploading it to their profile grid, however, they can also create stories, which is a feature that shows photos a

How to Build A Stronger Business with Social Listening

Social listening is the process of monitoring social media platforms for mentions of your product, service, brand and competitors. It is one of the

Facebook Advertising Dos and Don'ts

Defining your buyer persona is very important when running Facebook Ads. By first identifying your audience or buyer

The Essential Guide to Social Media Advertising

Currently, Facebook is the most popular social media platform globally with more than 2.6 billion monthly active users MAUs (Clement, 2020). Thus, it

Instagram Reels: Everything Marketers Need to Know

The Importance of Brand Consistency

Brand consistency is the act of ensuring that your brand is always creating uniform material and messages across the internet. When you use one logo,

Best practices for Social Media Community Management

Community management is the method of building a genuine community among a business’s customers, employees, and partners through a number of

Social Media Colors

Each social media platform has its own logo, with its own colors, colors of which nobody can change, unless an official change happens,

Social Media Guidelines

Campaign180 Competitor Analysis

C180 is a full-service digital marketing, social media, and strategy agency. We are a team of tech-savvy gurus, experts, and PhDs with over 20 years

Sharing Economies

Sharing Economies are the gig, collaborative, or peer-to-peer activities of acquiring, providing, and sharing access to goods and services

Discussion Sites

Discussion sites are online forums, message boards, or an internet-based group community where you can start a discussion

Community Blogs

Community blogs are predominantly content sharing websites where many authors, journalists, or users can post entries

Video Hosting Sites

Image Sharing Sites

Image Sharing Sites: Usually known as free image hosting and sharing service. The sites offer integration solutions for uploading images to forums.

Social Review Sites

A Social Review Site is a website on which reviews can be posted about people, businesses, products, or services. They are sometimes a feature

Social Networking Sites

Facebook – 2.23 billion monthly active users. YouTube – 1.9 billion monthly active users. WhatsApp – 1.5 billion monthly active users.

How to Make the BEST Instagram Stories and Why

Since Instagram stories only appear for 24 hours and then disappear, most brands may see no point in creating them. However, numbers don’t lie.

Top 5 Webhosting Services

Web hosting refers to the business of hosting a website for an organization or individual. To be among the best, the Webhosting provider must be...

5 Tips on Creating an Effective B2B Social Media Marketing Funnel

Having an active social media account is one thing, and getting your B2B social posts to convert is another. We have generated some tips to help...

What is Hulu Advertising OTT?

Hulu is an American subscription streaming service that provides live and on-demand TV shows and movies. OTT stands for over-the-top...

Should You Market Your Business on TikTok?

First, we get to understand what TikTok is or what it’s all about. TikTok is a Chinese-owned social media platform for sharing videos. TikTok allow...

How To Drive A Better ROI With Facebook, Messenger, Instagram, And The Audience Network Dynamic Ads

Dynamic Ads on Facebook seem to be same as the single image ads or the carousel ads, but there is more to it...

How To Make A Compelling Marketing Copy

Generally, copy content need a perfect structure including an image, heading/title, subheading, and body text. However, that’s not all this...

How To Structure A Google Shopping Campaign For Maximum Success

Google Shopping Campaigns are always a win for eCommerce companies. It is also not burdensome since whenever you run a Google Shopping Campaign...

How To Increase Your Engagement

Engagement denotes the way the public relates with content shared on social networking sites. Increasing engagement is not easy but by taking the...

Inbound Social Media Engagement vs. Outbound Social Media Engagement

Social media engagement is the measurement of public likes, comments, and shares. Most people understand what social media engagement means...

Top 7 Must Have Social Media Management Tools In 2020

Hootsuite is an all-in-one platform for social media management. Hootsuite helps you in management of multiple platforms by bringing them into...

How to Create a Good Enough Digital Marketing Strategy

Coming up with a working digital marketing strategy can be challenging. It could take more time than expected as you try to address all factors...

Best Free Keyword Search Tools

Every business needs to use at least one keyword search tool. According to Patel, keyword is online marketing's blueprint and helps drive every...

Top Social Media Platforms in 2020

In the digital era, social media has turned out to be a very resourceful tool in business. Social media enables small, and large enterprises reach...

Best Video Conference Tools for Businesses in 2020

In 2020, the way people work has changed immensely. Working from home was a thing for just a few, but in the last few months, more people have been...

How to Use LinkedIn For B2B Marketing

LinkedIn is currently the best platform for generating business to business B2B leads compared to other platforms. As the use of technology becomes...

Ways to Adapt Your Marketing During the Covid-19 pandemic

The last few months have been tough for everyone across the globe. Covid-19 has really impacted our lives, and it seems like it’s not over yet...

Social Media Marketing Trends for 2020

To win in the digital era, you need to be updated on the latest social media marketing trends. What worked in your 2019 social media marketing...

The Power of Cross-Platform Social Marketing

In the current digital era, it is very likely for brands and marketers to choose the only advertising tool they know and one that has many users...

Best Practices for Landing Page Design

Also referred to as a lead capture page or destination page, a landing page is the web page a visitor arrives at on your website...

Importance of Social Media Marketing

Defining social media marketing – it is simply the use of social media platforms to promote a product or a service. It can also be referred to as...

Advertising on Reddit

Did you know you can run adverts on Reddit? Probably we should start by defining Reddit. Reddit is a community and discussions based platform...

Do You Need a Social Media Agency?

Sharing a post on social media isn’t that difficult. After all, you just think of something and caption your favorite photo or video...

5 Metrics to Measure Your Social Media Campaigns

Reach as a social media metric measures how far your content is disseminating. It gives you a measure of your potential audience size.

10 SEO Tools for Auditing and Monitoring Your WordPress Website

Any time you want to improve your website’s performance, drive more traffic, increase conversions, and grow your revenue, pick the best SEO...

10 Social Media Academic Strategy Summaries

According to Keegan (2018), the use of social media by businesses has increased drastically as new modern marketing channels grow...

10 Social Media Academic Advertising Summaries

According to Hanafizadeh and Behboudi (2012), advertising agencies play a crucial role in the production of new advertisements...