Facebook is the biggest social media platform and is becoming stronger by the day. So, as a company, there are increased chances that your marketing goals will be met using Facebook Ads. You get to reach a wider audience more efficiently. As well, you get to enjoy increased engagement with your audience. To make sure you take advantage of Facebook Ads potential, below are some of the things you should (Do’s) and shouldn’t (Don’ts) do.  

Do’s of Facebook Advertising

#1 Know Your Audience

Defining your buyer persona is very important when running Facebook Ads. By first identifying your audience or buyer persona, you will be able to run ads that resonate with your target audience and attract them to your product or services.  

#2 Use Engaging Photos and Videos

Humans are visual beings, and as the saying goes, “A picture is worth a thousand words.” So, adverts ought to have quality images and videos. The type and quality of the image or video used matters a lot. So, you should use eye-catching visuals that will make a viewer stop scrolling to see the advert. Also, you need to use images that are relevant to the product or service you are advertising. For proper image size and editing, for Facebook Ads, you can use Canva.  

#3 Use Strong Call to Action CTA

The reason you are running ads is to have your target audience take a specific action such as buy your products or subscribe to a service. So, make sure the CTA you use is clear and concise, telling your target audience what they need to know and do. Patel (2020) says that if you don’t ask your audience to sign up for a newsletter or download an e-book, they will not do it. This helps with faster decision making. Remember to use the right wording as Facebook at times rejects ads for using too much "you" and "your."

#4 Keep It Simple

Your ad will perform much better if you use short and straight to the point messages. Long posts may be boring and could kill your ad very fast. So, ensure to keep your ad content clear and concise.  


Don’ts of Facebook Advertising

  1. Don’t Use Confusing or Misleading Call to Actions CTA’s

Any CTA that does not align with your advert will leave your target audience confused. SO, you make sure that what you advertise is what they find on your page and that the message of the action needed is clear.

  1. Don’t Depend Too Much

How much money you spend does not determine your ad’s success. If you are a beginner spending a lot of money on your ad is not the best action. You need first to test ads and find the best one for you. So, start small and work on other factors like visuals quality to maximize on your ads.

  1. Don’t Stop Posting on Your Facebook Page

Always ensure that your Facebook ads and feed posts on your page complement each other. So, running paid ads does not mean abandoning organic ads. To get more information about your brand and products, visitors will scroll through your feed, and if there is not much to see, they will most likely go somewhere else. Having more posts with engagement can increase your credibility and trust with your audience.

  1. Don’t Use Random Visuals

The use of visuals, such as images and videos, easily capture your target audiences’ attention. So, to complement your content, use quality and relevant images and videos. Ads with great visuals will get more impressions and will be more valuable to your campaign.  


Patel, N. (2020, January 23). 3 CTA types that actually work. Neil Patel. https://neilpatel.com/blog/effective-call-to-action/

No items found.