First, we get to understand what TikTok is or what it’s all about. TikTok is a Chinese-owned social media platform for sharing videos. TikTok allow users to create, edit, and share short videos with funny animation, special effects and filters. The other users can engage with the shared videos via a comment, follow, or a link. TikTok is unique in that it combines the advancement of mobile internet and the power of artificial intelligence AI, thus revolutionizing the way individuals receive and consume information. Content range from cooking videos, skits, and lip sync videos the most popular one.

Not all marketers have realized the market created by TikTok. A whole new and unique market consisting a new generation. TikTok has emerged as a platform for the young and fun generation.  Understanding the platform and the audience is key to running successful marketing campaigns.  

 

TikTok Demographics

41 % of TikTokers are aged 16-24. 56% of TikTok population is made up of male users and 44% is made up of female users. So, if your target audience is composed of the young generation, then you should advertise on the platform. To succeed here, you must familiarize yourself with TikTok’s content, take part in challenges, trending songs and videos. Have knowledge on the platform users’ humor, interests, likes, and dislikes. According to Statista (2020), 32.5% of TikTok's active user accounts in the United States are teens followed by those aged 20-29 who form 29.9% of the US population.

 

Tiktok #hashtag Challenge

Go through TikTok challenges and see what other users are posting, specifically identify the trending challenges and take part. Choosing funny TikTok challenges will increase your chances of success. Some of the challenges may not be related to your brand but you might need to be a part of them to grow your following.

 

Influencer Marketing

In case you are not able to create original content because of time or other factors, and still need to target the audience on TikTok, you need to find an expert to do it for you. Here, TikTok influencer's or individuals who have been able to grow a followership due to the engaging consistent content, will come in handy. Due to their better understanding of the platform and dedication to keeping their followers engaged, you can be sure they’ll best represent your brand.

 

Advertising

To advertise or to run ads in the platform, you need to be on TikTok for business. Only then can you advertise. Advertising is currently available for any type and level of business. TikTok for business help you maximize your ROI by ensuring that only the most important audience gets to see your ads. You can also track your performance in real time on the platform.

 

TikTok has reached its top best in 2020 and most people including marketers understand its popularity and ability to create increased engagement. What may be limiting for the marketers is finding the right content for the right content and being consistent with it. However, we have provided other options like use of influencer’s and running ads using TikTok for business.

 

Reference  

Clement, J. (2020). TikTok user ratio in the U.S. 2020, by age group. https://www.statista.com/statistics/1095186/tiktok-us-users-age/

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