Website optimization is the process of analyzing website performance and identifying website pain points. It can be applied to any website, including personal blogs or company websites. Website owners use website optimization as a way to increase their website traffic while simultaneously improving conversion rates. There are many different website optimization strategies, but this blog post will focus on the top 10 most useful ones for businesses looking to improve their website's performance.

1) Content Optimization  

2) Site Speed  

3) SEO Expertise  

4) Mobile Friendliness  

5) Usability Testing  

6) Localization (Internationalization/Localization)

TOP 6 Website Optimization Strategies

1) Content Optimization

One of the most important website optimizations is to ensure that your website content is optimized.  

Optimizing website content means ensuring that keywords and phrases are used throughout the page, and in a way where they accurately describe what each page offers its readers.  

Each piece of text on your site should be carefully evaluated for search engine rankings, keyword use, readability level and length; all of these factors play an integral role in how well any given page ranks when searched by users online.  

Additionally, you want to make sure that there aren't too many ads or images competing with the written word - this makes it difficult for Google's algorithms to determine which pages hold value above all else, and can lead to website content being pushed down or rendered unreadable.  

C180Agency provides professional website optimization services for businesses looking to increase their website conversions through the effective use of written content.  


2) Site Speed

Another website optimization strategy is to ensure that your website's page load time remains consistently fast.  

The faster a site loads, the more likely users are going to stick around and browse its content; this increases visibility of the website in Google search results and makes it easier for new visitors to pick up on what they're looking at and understand how beneficial it can be for them.  

You may want to consider using caching plugins or server-side browser acceleration solutions such as CloudFlare which will help increase your website speed by reducing bandwidth usage across multiple pages while also increasing security (by blocking hackers before they ever get near sensitive areas).  

It's important not only to make sure you build SEO authority through website optimization for website speed, but also to test your website load time with free website performance testing tools like Pingdom.  

3) SEO Expertise  

There are many different aspects to website optimization when it comes down to Google search rankings - in order to provide targeted results that offer what users want most while also catering specifically towards a website's conversion goals. This means creating text content optimized around specific keywords and phrases, implementing schema markup where appropriate (we can help with this), building links through quality link building campaigns and so on.  

It takes more than just throwing up some articles and hoping things will work out!  

4) Mobile Friendliness

One of the most important website optimization strategies when it comes to search engine rankings is making sure your website is mobile friendly.  

Mobile devices are used more to access the internet than anything else nowadays, and if you want an edge over your competitors in terms of visibility, then building a responsive or mobile friendly website with optimized content for smaller screens should be at the top of your list. According to a report by Bank My Cell in 2021, there are 7.10 billion or 8.90% of world's population using a smart or feature phone (Turner, 2021).

This means not only creating unique website page layouts that reflect what users will see on their smartphones (i.e., large images vs text), but also ensuring that all written content remains legible regardless of device type - which involves using larger font sizes, switching up line spacing where applicable, etc.  

It's worth mentioning here that Google has announced that website load speed will now be a major factor in its page ranking algorithms, so website optimization for increased website speeds is more important than ever before (Osmani & Grigorik, 2019).  


5) Usability Testing

Websites need to be optimized in order to provide better user experiences, and this means testing the usability of your website with real users.

There are many different ways you can do website usability testing - whether it's through an A/B test (which tests out two website designs), or more traditional methods like having a small number of people use specific webpages on their own time while providing feedback about what they did or didn't like throughout the process.  

This allows you to see exactly how willing potential customers are at performing certain actions within each individual webpage, which helps streamline important calls-to-action that will lead them towards conversions later down the line.  

Doing website usability testing is one website optimization strategy that can have a major impact on website performance.


6) Localization (Internationalization/Localization)

Website localization is another website optimization strategy that can have a major impact on website performance. While this might seem daunting to some, the truth of the matter is it doesn't have to be difficult at all if you don't want it to be - and there are many different ways in which website localization can help increase your website's traffic by leaps and bounds!  

Some of the localization strategies you should consider include: Language translation services, website localization, website local marketing strategies, and social media presence. Whether you're looking to target a more international audience or simply want to better understand what your website visitors are saying about your website on various review sites and community forums - website localization is one website optimization strategy that can have a major impact on traffic performance!  


Website Optimization is one of the most important factors in growing website traffic and increasing conversions - after all, having a well optimized website means that it's ranked higher on Google than other sites which are competing for similar keywords. This allows users searching these terms see yours before even clicking into another website.  

If you'd like an analysis of your website's current performance visit Report180 now!  


Osmani, A., & Grigorik, I. (2019, September 23). Speed is now a landing page factor for Google search and ads | Web. Google Developers.

Turner, A. (2021, June 1). How many people have smartphones worldwide (Jun 2021). BankMyCell.