How to Create a Digital Marketing Strategy

Coming up with a working digital marketing strategy can be challenging. It could take more time than expected as you try to address all factors. However, there is a way you can do this much faster and better. See the points below.

Set a time frame:

Pick a timeframe for your marketing may be 6 months or 1 year. Don’t choose long timeframes.  


Set Goals:

State your goals for the marketing strategy within the timeframe that you set above. For instance, outline your goals for digital marketing in the next 6 months. The goals include what you want to achieve from the marketing campaign such as more leads and more sales.


Define Your Audience:

You need to outline who your target audience is. The best approach is being much specific with your choice, for instance if you are targeting your music lover’s population, you also need to be accurate on the age group that loves your music.



Now you need to choose the metrics or Key performance indicators KPIs for your marketing campaign. So, based on your goals you would use increased traffic and increase sales as metrics for instance. Expert commentator (2020) says that it is important to measure quantifiable metrics which do align with a corporation’s goals, including leads and sales.  


You need to brainstorm with the team. Have them review your campaign and come up with ideas of what should be included and what should be left out. Seat down as a team and discuss the plan. Do quality assurance for the plan. Identify any issues and proceed in case everything is good. In case of a problem, seek professional help with the marketing strategy. There are tools available to assist with planning and running digital marketing campaigns.

Finalize Your Plan:

With everything catered for, all you need now is to choose the best approach that will help you achieve the goals. You should go for the most promising approach, which is the one that will give you sales and leads.


Having such a plan, you will save time and run a more informed campaign.  



Expert commentator. (2020, January 7). Choosing effective digital marketing KPIs. SmartInsights.