Today I want to talk about humor. Something that is very powerful in digital marketing. Humor is a powerful tool in digital marketing that can help you connect with your audience and make your brand more memorable. Here are some fundamentals of digital marketing from a humor perspective:
1. Know your audience: Humor is subjective, so it's important to know your audience and what they find funny. This will help you create content that resonates with them.
2. Be authentic: Don't try too hard to be funny. Authenticity is key when it comes to humor in digital marketing.
3. Use humor to tell a story: Storytelling is an effective way to engage your audience, and humor can make your story more memorable.
4. Keep it appropriate: Humor can be risky, so it's important to keep it appropriate for your audience and brand.
5. Use humor sparingly: Too much humor can be overwhelming and dilute your message. Use it sparingly to make a bigger impact.
Digital marketing humor examples
Here are some examples of digital marketing humor that you might find helpful:
• Old Spice's "The Man Your Man Could Smell Like" campaign
• Dollar Shave Club's "Our Blades Are F***ing Great" video
• Poo-Pourri's "Girls Don't Poop" video
I hope this helps! Let me know if you have any other questions. Our team would live to work with you give us a call.