There are different types of
Digital Marketing Audit
A digital audit involves assessing your website's strengths and weaknesses. A digital audit will give you the knowledge that you need to enhance online story, presence, credibility, and accessibility, as well as build meaningful engagements to help you generate leads, increase credibility, and solve issues you didn't even know were stopping you from success.
Website audits are an essential measure to improve the efficiency and visibility of a website. The purpose of a website audit is to give webmasters a complete and detailed analysis into their website’s health, performance and speed.
SEO audits are an important and necessary component of keeping your SEO strategy up to date. If your website isn't properly optimized for search, you are missing out on a significant amount of search engine traffic, as well as attention from potential customers.
An SEM audit reveals which keywords are performing well and not-so well. Digging into your performance will help you determine how efficient your budget is and where you might be able to improve in terms of cutting costs, increasing leads, and more. This audit can also provide a lot of information about your competition.
Email Marketing Audit
The goal of this audit is to identify areas in need of improvement and provide your team with a concrete roadmap of initiatives to implement. It gives you insight into the current state of your email program, including missed opportunities and red flags. A thorough email will allow you to figure out what works well in your e-marketing routine, spot any problems with your send lists, your timing, your content, and remove them.
Online Social Proof Audit
A social proof audit will tell you who is talking about you and how they are talking about you. Social proof works by tapping into the basic human instinct to follow the actions of others, building trust and credibility, and lowering barriers to make purchases online.
Content Marketing Audit
A content audit will ensure you're on top of your content marketing strategy. It allows you to track metrics and content performance more efficiently, make data-backed decisions; shift your attention to what's working and what needs to be done to get you to where you want to be.
Landing Page Audit
Unlike other webpages on your websites that encourages users to explore, you need a landing page that specifically utilizes your Call To Action. Landing pages are the best weapon to increase your conversion rates.
Brand Consistency Audit
Brand audits help a business to recognize its strengths and weaknesses, create opportunities for improvement, and find new ways to help the business stay relevant and move forward. It also helps to determine how you can sharpen your image so that you stand out among your competitors.
Building an ROI-based business case puts audit managers on strong ground to justify budgets for implementing an audit management solution. An exhaustive ROI analysis provides a transparent view of the profitability of digital campaigns.
A competitive audit helps you track where your competitors are and what makes them more visible online. The goal is to discover what is working for other people in your industry, so that you can make those strategies work for you, too, to gain a competitive advantage.
Customer Journey Audit
A Customer Experience (CX) audit is a comprehensive assessment of your target customers' interactions with - and perceptions of - your brand. In general, it considers all of the key 'touchpoints' during your customer's shopping journey, from finding and choosing your brand or product, to interactions after the sale.
Ensuring your organization is compliant can be a tedious and complex process, but you need to assess cybersecurity tools, practices, policies, implementation of industry standards, and all the technology that support your compliance. Compliance laws and regulations apply to all companies regardless of size. Don’t be caught in the long side of the law.
Web Security Audit
Have you been hacked or you are not sure how vulnerable your website is to hackers? We can perform a Web Security Audit on your site to identify the exact vulnerabilities that can be used to harm your brand.
It all starts with a simple call, chat, or campaign form.
C180 has monthly pricing plans or request a custom quote for any size campaign.See Pricing
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Social Media Marketing Audit
A social media audit helps your business refocus your social media marketing efforts on your business goals. An audit will show you how well you are performing, what should be changed, what your priorities should be going forward, and how well your team is equipped (or not) to make the most of social media.