What is Digital Strategy?
For many people, this is a question that they have been asking foryears. It only makes sense to wonder what the term means when you don't knowit. Digital strategy is the process of using digital technologies to achieve abusiness's goals (Centric Digital, 2021). It includes analyzing how customersuse digital technology and then applying that knowledge to create a successfulonline experience for them.
Digital strategy can also be defined as "a systematic approachto achieving objectives in a competitive environment." In other words,it's about doing whatever it takes to win online. This includes having anexpert understanding of your target market and competitors, developing newproducts or services that solve customer problems better than those offered byyour competition, and implementing marketing strategies that create brandawareness and build loyalty with customers.
In this blog post, we're going to discuss some best practices onhow you can improve your digital strategy for success!
1. Define Your Goals
You will need to define exactly what you want to achieve withdigital strategy. This will help you to determine what kind of digitalmarketing tactics are best suited for your company's needs and goals.
For example, if you want more leads, then inbound marketing is theright choice for you since it focuses on creating quality content that peoplewill share with their friends or colleagues online. You'll also need a strongemail campaign component to convert those leads into customers after they're readyto buy products or services from your business!
The goals ought to be SMART. SMART goals are specific, measurable,achievable/attainable, relevant to digital strategy, and time-bound (Rum,2016).
2. Understand Your Target Market
The digital age has changed the way that people shop. Customers arenow more informed than ever before, requiring companies to adapt theirstrategies in order to stay competitive online.
Companies need to learn as much about their target market aspossible if they want success in their business efforts.
Being able to understand your customers is critical for creating aneffective digital marketing campaign that will meet and exceed customerexpectations. You can start this process by asking yourself questions like:
· What do mycustomers value most?
· How doesdigital technology fit into their lifestyle?
· Do I know whatproblems they're looking to solve through my products/services?
· Can I helpthem solve those problems better than any other company out there on the web?
When your business understands the needs of its target market, itwill be able to better create digital marketing campaigns that truly resonatewith customers to increase brand awareness and loyalty over time.
3. Find & Define Your Competitors
A digital marketing campaign requires a unique approach. Thestrategies you use must focus on what makes your business different from thecompetition, rather than merely replicating whatever other companies are doingonline. That's why it is essential to know who your competitors are andunderstand how they're currently reaching their target market through digitaltechnology.
You should also determine whether there are any gaps inservices/products that could be used to exploit possible opportunities for growthif you were able to develop digital products or services that would benefitcustomers more than those already available through your competitors' websites.
4. Develop a Content Marketing Strategy
Content marketing is a digital strategy that businesses use to drawattention and gain loyal followers.
Whether you opt for written content, video tutorials, or podcasts,your digital strategy must include detailed information about the differentproducts/services offered by your business as well as any unique benefits theyprovide over those of competitors.
The goal of such digital materials is to help customers understandwhy using your product/service will make their life easier in some way. You donot want them to feel like all other competing digital products are superior;instead, you need potential users taking note of what makes yours stand outfrom the rest.
Content marketing efforts can be used across every social mediaplatform.
5. Incorporate SEO Tactics
Creating digital content is only the first step in digitalstrategy. You also need to be able to get it out there where customers can findit on search engines like Google, Facebook, etc.
SEO stands for Search Engine Optimization and refers to how wellyour digital products/services rank among different platforms when certainkeywords are searched.
The goal of SEO is to have a high-ranking webpage appear higherthan competing pages so that you will receive more clicks from interested userswho want additional information about what makes your business unique comparedwith others offering similar services or selling similar goods online.
Digital marketing efforts should include developing a keyword listbased around topics related to your business offerings as well as any specialoffers available exclusively through them.
Google has a free Keyword Planner that you can use to find whatkeywords are being searched most often around your business, andproducts/services.
6. Identify Key Channels
A digital strategy requires knowing which channels you should beusing to get your digital marketing materials out there in front of the rightaudience.
The most common digital marketing channels are social media siteslike Facebook, Twitter, Instagram, Pinterest, etc. The Internet has also openedup new opportunities for digital advertising that can help target potentialcustomers more directly through paid ads on popular search engines and otherwebsites where they spend time online each day.
You should consider all options when developing a digital strategybecause it will allow you to reach different types of users depending on whatplatform(s) they use most often while browsing online around your businessofferings or similar ones offered by competitors.
Before you settle on a channel ask yourself whether your audienceis present there or not. Also, you should bear in mind that different channelsconsume different types of content. If you develop digital strategies withouttaking this into consideration, then your efforts will simply be ignored by thevery audience that you are trying to attract through digital marketing.
Centric Digital. (2021, May28). What is digital strategy? https://www.centricdigital.com/blog/digital-strategy
Rum, J. (2016, January25). 10 steps to building an effective digital strategy. SocialMedia Today. https://www.socialmediatoday.com/marketing/10-steps-building-effective-digital-strategy