Video marketing refers to the use of videos to promote and market products or services with an aim of increasing engagement on different social media platforms. Video content help raise awareness and drive sales for a brand. Be it short or long videos based on the platform, videos have dominated the social media world. There are different types of videos, including explainer videos, social media videos, presentation videos, sales videos, and video ads.
Users are looking for more engaging and fun content, they want proof that your product is working, and what's the best way to provide them than via a video. In 2021, every marketer needs video content if they wish to achieve their goals. Most people were afraid of the time and cost of producing video content. Today, the technology has advanced you can shoot a short video and edit in less than 30 minutes. Statistics show that 86% of businesses use a video marketing tool, and 93% of marketers who use video say that videos are an important part of their marketing. Below are some reasons why you might consider using more video content in your marketing efforts.
Why You Should Use Video Marketing In 2021
Videos drive far more engagement compared to text and image content. Biteable,one of the leading video editing tools did a study and found that video ads got 480% more clicks than image ads. As well, the click-through rate on their video was higher 1.87% compared to 0.43% for the image ad. A report by HubSpot shows that consumers want to see more video content. A total of 54% consumers made it clear that they want to see video content more than email, image, blogs, and pdf documents from brands.
People prefer to watch a video about a product or service than to read about it. According to a HubSpot report, 72% of consumers prefer learning about a product through video content, and 54% of users will first look for a video about a product before they visit a store (Alaimo, 2018). The reason users prefer seeing videos about a product or service before is because it helps them increase their understanding of what they are looking for.
Videos help generate leads – 84% of marketers say use of videos has helped them generate more leads.
Videos help increase website visits – 86% of marketers say that the use of video content has helped increase traffic to their website.
Videos help increase the time visitors spend on a page – 83% of marketers say that use of videos on websites have helped them increase the average time visitors spend on a page.
Video content help increase sales – 78% of marketers say that use of video content helped them increase sales. The more people trust your product, the more likely they are to visit your store and purchase.
Videos have a good return on investment – 87% of marketers say that use of video content in general has given them a good return on their investment.
It is important to note that most people have realized the worth of video content during the pandemic period. More people started watching video content during the pandemic and it changed their view on video promotions. If you have not been using video content for your marketing, then you need to start now, the data is in, more people enjoy and trust video reviews. As we help you with social media campaigns, we can also help you with developing awesome video content for your social media and website.
Alaimo, D. (2018, May 23). 72% of consumers prefer videos to text marketing. https://www.retaildive.com/news/72-of-consumers-prefer-videos-to-text-marketing/524161/